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WWF Italia

We can only wait

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Starting Point

Since 1961, WWF contributes towards the conservation of natural ecosystems in Italy and in the rest of the world.

Despite the relentless effort, a lot of species are still endangered and the organisation can’t stop its work, not even for one second.

Idea

The consequences of human action are the first cause of animal extinction.

On their part, animals can only keep on living gas they’ve always done, waiting for humans to do better.

To invite people to support WWF in its battle, we developed a set of illustrations portraying some of the most endangered animals while they look straight into our eyes.

They are patiently waiting for our help. The illustrations are a reminder that their future depends entirely on us.

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