New Skin
Free from classic masculinity
Year
2019
Role
Art Direction
Photography
Client
New Skin
The Starting Point
New Skin is a fashion collection based on the concept of masculinity.
The idea of this project is to free the man from the stereotypes of gender, and letting him express himself in his new skin.
Drag
The Idea
It is now time to remove the old, stereotype imbued clothes of toxic masculinity, in order to wear new, freer and more truthful ones.
Through details and small characterisations, the pictures show the portrayed person’s will to set free from old clothes. The dynamism at the moment of his fight with his being is the main subject of these pictures.
Clothes: Giorgia Gueli.
