New Skin

Free from classic masculinity


The Starting Point

New Skin is a fashion collection based on the concept of masculinity.

The idea of this project is to free the man from the stereotypes of gender, and letting him express himself in his new skin.

The Idea

It is now time to remove the old, stereotype imbued clothes of toxic masculinity, in order to wear new, freer and more truthful ones.

Through details and small characterisations, the pictures show the portrayed person’s will to set free from old clothes. The dynamism at the moment of his fight with his being is the main subject of these pictures.

Clothes: Giorgia Gueli.