Leguard
One suburb, all suburbs
Year
2019
Role
Art Direction
Photography
Client
Leguard
The Starting Point
Leguard is a small urban streetwear brand born in Barcelona.
So similar, so diverse: its aesthetic and emotions take inspiration from big cities, suburban nights.
Drag
The Idea
It doesn’t matter where they are located: suburbs have common traits. Their nights are usually spent under the neon lights of a game room while breathing tension and violence.
Thanks to the collaboration of local models, we shot in game rooms on Spanish Costa Brava, places that represent the authentic spirit of Leguard.
The entire photo collection is based on the same mood: neon light and an underground feeling.
