Effetto
Reality: you imagine it, we create it
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Year
2020
Role
Creative Strategy
Advertising
Art Direction
Video Production
Brand Identity
Client
Starting Point
Effetto Studio, Odd Socks Studio’s sister agency, is a creative boutique specialised in photo retouching.
Thanks to its decennial experience in the field, Effetto Studio is able to consistently produce incredible results on any picture.
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Idea
Technical limitations often produce pictures that represent reality in its watered-down version.
Effetto’s mission is to turn the photographer’s imagination into reality.
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Through the retouching process every picture finds its original beauty, the one that would be visible only through the naked eye and imagination.
We made a video to illustrate this concept on Social Media. On the side, we created different content pills representing a specific version of reality (lifestyle, sport, fashion) as well as photographic content to strengthen brand awareness.
In collaboration with: Giulia Loperto
