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Effetto

Reality: you imagine it, we create it

Starting Point

Effetto Studio, Odd Socks Studio’s sister agency, is a creative boutique specialised in photo retouching.

Thanks to its decennial experience in the field, Effetto Studio is able to consistently produce incredible results on any picture.

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Idea

Technical limitations often produce pictures that represent reality in its watered-down version.

Effetto’s mission is to turn the photographer’s imagination into reality.


Through the retouching process every picture finds its original beauty, the one that would be visible only through the naked eye and imagination.

We made a video to illustrate this concept on Social Media. On the side, we created different content pills representing a specific version of reality (lifestyle, sport, fashion) as well as photographic content to strengthen brand awareness.

In collaboration with: Giulia Loperto

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