American Muscle

The American Dream meets American Cars


The Starting Point

American Muscle” is a series about car shows in the USA, more specifically in New Jersey and in the state of New York.

In this series, cars became a reflection of their owners, thus reflecting their personalities.

The Idea

Cars become more than objects, transforming into ways through which people can represent themselves.

The traditional bond between people and their cars change, assuming the strength of a blood relationship.

We made a photo series about car shows with the goal of bearing witness to the aesthetic of these events.